Shifting the influence.

The campaign is rooted in the idea that small life changes can help to promote overall well-being. Riffing off the concept of “small life changes,” we coined the name One Degree and paired it with the tagline Shift the Influence.

After running through a branding assessment of similar campaigns, our partners told us they wanted a logo that speaks to communication and progress. We created an abstract mark that molds the number one and a degree symbol, completing the picture with powerful typography.

The campaign comes to life in a microsite where visitors are invited to participate in simulations. These virtual conversations show visitors how to have meaningful dialogue with the people they care about and remind them that a One Degree shift can change a life.

VIEW IT LIVE

Shifting the influence.

The campaign is rooted in the idea that small life changes can help to promote overall well-being. Riffing off the concept of “small life changes,” we coined the name One Degree and paired it with the tagline Shift the Influence.

After running through a branding assessment of similar campaigns, our partners told us they wanted a logo that speaks to communication and progress. We created an abstract mark that molds the number one and a degree symbol, completing the picture with powerful typography.

The campaign comes to life in a microsite where visitors are invited to participate in simulations. These virtual conversations show visitors how to have meaningful dialogue with the people they care about and remind them that a One Degree shift can change a life.

VIEW IT LIVE