3 tips to give your website content a fall refresh
Ok, so you’ve had an excellent summer. You’ve enjoyed the endless days turned into warm, enchanted nights. You’ve spent more time outdoors and less time thinking about things like *cough* your website. No shame! But as the air gets crisper and those long days get less long, perhaps now your outdated website content is creeping back into your psyche. And if it wasn’t, perhaps this post just reminded you. (Sorry.)
Either way, now is a good time to start thinking about how to freshen up your website content in ways that reconnect your audiences – and especially donors – with all that your organization is and does, well ahead of peak giving season (a.k.a. the winter holidays).
The good news is it doesn’t take a total content overhaul to give your site the TLC it so needs and deserves. Keep reading for three surprisingly simple ways to get your website copy feeling fresh and ready for fall.
1. Rewrite your headlines.
Take a look at the most prominent pages of your organization’s website (like your home page, about, program overviews, and donation forms). Notice the headlines – the text you see first when you arrive on the page. Is there a more surprising, interesting, or pithy way you can phrase the same thought? Updating headlines on key pages is a great way to infuse more voice into your website copy without a heavy lift.
2. Update your timely content.
Is your “Latest news” module still featuring an update from 6 months ago? Now is a good time to update it again with something more recent and relevant. If you announced a big new hire recently, or hosted an excellent gala, why not highlight it? You might consider featuring content from recent social posts to give the impression of a dynamic organization where things are always happening.
3. Revisit your About page.
There are so many different ways to express who you are as an organization, what you do, and why you do it. It could be a quote from a leader within the organization or from someone you serve; an inspiring photo of staff in action; an infographic or headline from this year’s annual report; or a sentence or paragraph from a speech the executive director gave.
While updating all the copy on your About Us page may be a heavy lift requiring lots of rounds of review from stakeholders, it’s not the only way to tell your story. Certain highly visible elements on the page can be more concise, more emotional, and sometimes even more impactful to your audience than the paragraphs of text you spent months crafting and workshopping. Think about new and creative ways to tell the world who you are. Then find the perfect spot to include it on your About Us page.