A website with edge.
New York Edge’s after school and summer programs provide over 25,000 students with a safe environment where they can find their passion, develop skills and become a leader.
This organization’s work is incredible, but its old website was, well…old! New York Edge was eager for its website to better represent the impact and spirit of their life-changing programs.
Luckily, New York Edge had a dynamic and vibrant visual brand, and their team gave us tons of room for creative exploration. Together, this would be the perfect recipe to create a website that conveys the unmistakable energy of the New York Edge experience.
We designed a website aesthetic that’s filled with eye-catching patterns, custom icons, and vibrant colors. We also used the angled edge that slices through the organization’s logo as a visual device to frame content and compel visitors to keep scrolling.
Content-wise, we set out to convey New York Edge’s DNA in a fast and fun fashion. The home page is filled with a dynamic hero tier, program overviews, unmistakable impact figures and newsworthy topics – inviting visitors to dive into the organization’s world from their first interaction.
We carried that same energy into other pages. For example, Our Approach features an interactive block of content that puts users face-to-face with the traits that make New York Edge different. Plus, the interactive map at the bottom of Learn About Our Programs demonstrates how New York Edge is one of NYC’s largest youth programming providers and invites visitors to find a site near them.
Though the website itself is filled with custom design elements and unique page layouts, we built a WordPress back-end that makes it easy for New York Edge’s team to keep things current – whether that means adding a new member of their team, creating a page from scratch, or anything in between.
It’s always a blast when an organization trusts you to have fun with their brand, and we believe the results speak for themselves.
