Made in New York.
Big Brothers Big Sisters of New York City (BBBS of NYC) knows that young people need courage, grit and perseverance to succeed in the city. Across all five boroughs, BBBS of NYC’s mentorship programs provide the support needed to unlock potential and help kids thrive. In this annual report, we aimed to highlight stories from Littles who embody the DNA of a true New Yorker.
We coined the narrative concept of “Made in New York” and conducted interviews with Bigs and Littles, providing a window into match dynamics and closeness. From each interview, we pulled the key quotes and inspirational moments we needed to craft match stories from each borough – stories that shine as the focal point of the report.
Visually, criss-crossing subway lines take the reader on a journey through NYC and custom icons of must-see spots in each borough infuse the spreads with energy and sentimentality. And engaging graphs and statistics demonstrate the reach of BBBS of NYC across the boroughs and emphasize the organization’s stature as authentically New York.
In addition to the report, we designed an impact-heavy evergreen flyer that shows the tangible impact of BBBS of NYC’s programs. Like the annual report, full-color photos of Bigs and Littles demonstrate the unmistakable power of a match made in NYC.
