Kicking their gala into gear.

The Gala in Gotham is BWI’s annual benefit – the organization’s marquee event. This year’s rendition was held at 501 Union, a charming Brooklyn venue with an undeniable art deco vibe. BWI’s visual identity centers around a gear…perhaps the furthest thing from art deco. But hey, we love a good challenge.

Drawing inspiration from The Great Gatsby, we designed a gala logo that marries the gear aesthetic with a custom typeface and playful illustrations. This art deco motif spreads across a host of gala materials, including a save the date, an invitation, a program and signage.

Our event branding matched the venue’s aesthetic without losing sight of BWI’s visual DNA. We hope this project lived up to Jay Gatsby’s famous saying: “Good work, old sport.”

Kicking their gala into gear.

The Gala in Gotham is BWI’s annual benefit – the organization’s marquee event. This year’s rendition was held at 501 Union, a charming Brooklyn venue with an undeniable art deco vibe. BWI’s visual identity centers around a gear…perhaps the furthest thing from art deco. But hey, we love a good challenge.

Drawing inspiration from The Great Gatsby, we designed a gala logo that marries the gear aesthetic with a custom typeface and playful illustrations. This art deco motif spreads across a host of gala materials, including a save the date, an invitation, a program and signage.

Our event branding matched the venue’s aesthetic without losing sight of BWI’s visual DNA. We hope this project lived up to Jay Gatsby’s famous saying: “Good work, old sport.”