Little moments. Big reach.

After brainstorming multiple concepts for the annual report, we landed on one that struck a chord: walking through a day in the life of Big Brothers Big Sisters of NYC.

To ensure the report lived up to its concept, we fully immersed ourselves in the organization’s culture. We started by interviewing pairs of Bigs and Littles, which allowed us to write about their amazing bonds with authenticity. Next, we crafted a cohesive graphic system, including silhouettes, a die-cut cover, custom iconography and engaging photography. We tied everything together with a running financial tally, proving the potential of the organization’s supporters.

Crafting a report that invites readers to embrace the impact was an incredibly rewarding experience – and Big Brothers Big Sisters of NYC is loving the result.

READ THE REPORT

Little moments. Big reach.

After brainstorming multiple concepts for the annual report, we landed on one that struck a chord: walking through a day in the life of Big Brothers Big Sisters of NYC.

To ensure the report lived up to its concept, we fully immersed ourselves in the organization’s culture. We started by interviewing pairs of Bigs and Littles, which allowed us to write about their amazing bonds with authenticity. Next, we crafted a cohesive graphic system, including silhouettes, a die-cut cover, custom iconography and engaging photography. We tied everything together with a running financial tally, proving the potential of the organization’s supporters.

Crafting a report that invites readers to embrace the impact was an incredibly rewarding experience – and Big Brothers Big Sisters of NYC is loving the result.

READ THE REPORT