A glass half-full approach

We met with Redglass a few times to learn more about their process and aesthetic influences. Before kicking off logo design, they told us something that stuck with us. “Remember everything we talked about, but be sure to create a brand you find appealing.”

Don’t mind if we do.

We immediately went to work, creating an array of logo options that fit their minimalistic, museum-inspired aesthetic. Once we landed on a winner, we began mapping out web designs that expanded upon this graphic system. The website did justice to their work and took their new brand fun places, including a main navigation with animated rollover states.

Looking back on this process, our creative freedom acted as a catalyst, empowering us to build a brand both Great Believer and (more importantly) Redglass could fall in love with.

A glass half-full approach

We met with Redglass a few times to learn more about their process and aesthetic influences. Before kicking off logo design, they told us something that stuck with us. “Remember everything we talked about, but be sure to create a brand you find appealing.”

Don’t mind if we do.

We immediately went to work, creating an array of logo options that fit their minimalistic, museum-inspired aesthetic. Once we landed on a winner, we began mapping out web designs that expanded upon this graphic system. The website did justice to their work and took their new brand fun places, including a main navigation with animated rollover states.

Looking back on this process, our creative freedom acted as a catalyst, empowering us to build a brand both Great Believer and (more importantly) Redglass could fall in love with.