Large-scale impact on the small screen

Before launching into video production, we crafted Project HEED’s visual identity – a look that jived with East Harlem’s vibrant authenticity. This included an eclectic color palette, dynamic fonts, and an array of character designs that represented the diverse community.

With the aesthetics in place, we took three key steps: designing storyboards to map out the video’s flow, organizing film shoots to bring program participants into the fold, and running voiceover sessions to provide powerful narration.

With all the pieces accounted for, we animated everything into a cohesive, compelling story.

The series will soon be promoted throughout East Harlem in tandem with iHEED, the corresponding app we were called upon to design.

Large-scale impact on the small screen

Before launching into video production, we crafted Project HEED’s visual identity – a look that jived with East Harlem’s vibrant authenticity. This included an eclectic color palette, dynamic fonts, and an array of character designs that represented the diverse community.

With the aesthetics in place, we took three key steps: designing storyboards to map out the video’s flow, organizing film shoots to bring program participants into the fold, and running voiceover sessions to provide powerful narration.

With all the pieces accounted for, we animated everything into a cohesive, compelling story.

The series will soon be promoted throughout East Harlem in tandem with iHEED, the corresponding app we were called upon to design.