Balancing the scales

CBJC’s goal was clear: exemplify the personalities of the people they serve – not to mention the lawyers who serve them.

We started with aesthetics, mapping out a color palette that took the CBJC brand new places. Next, we created airy page layouts, positioning the organization’s core values front and center. No frills, all facts. With the big pieces in place, we developed a system for impactful icons that gelled with CBJC’s fresh look.

On the messaging front, we worked alongside CBJC to ensure all content resonated with the organization’s wide-ranging audiences, including donors, lawyers and potential clients.

CBJC has been a force for years, and their new site will only amplify their impact.

VIEW IT LIVE

Balancing the scales

CBJC’s goal was clear: exemplify the personalities of the people they serve – not to mention the lawyers who serve them.

We started with aesthetics, mapping out a color palette that took the CBJC brand new places. Next, we created airy page layouts, positioning the organization’s core values front and center. No frills, all facts. With the big pieces in place, we developed a system for impactful icons that gelled with CBJC’s fresh look.

On the messaging front, we worked alongside CBJC to ensure all content resonated with the organization’s wide-ranging audiences, including donors, lawyers and potential clients.

CBJC has been a force for years, and their new site will only amplify their impact.

VIEW IT LIVE